NLPhilia Blog

By way of Lifehacker comes this pointer to 250 Public Speaking Tips.

To be either pedantic or precise, whichever you prefer, there aren’t 250 tips here; it’s kind of heavily padded. And some of them contradict others or are otherwise worth ignoring. But there’s plenty of good stuff here, too. Look at the first one:

Audience always comes first; ask yourself, “How can they benefit from listening to me?”

Link to Eric Feng’s Public Speaking blog
Link to a free chapter of the author’s upcoming book

Here’s a great rule for sales and marketing, taken from David Meerman Scott’s ChangeThis article, The Gobbledygook Manifesto: “When you write, start with your buyers, not with your product”.

David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.

His ideas don’t just apply to business, of course. Clear and interesting comunication is useful in all areas of one’s life.

Read the Manifesto (272k, PDF) or Visit the ChangeThis page for this Manifesto or Visit David Scott’s blog

Master copywriter Harlan Kilstein made an exciting discovery recently: a videorecording of Doug O’Brien teaching his acclaimed Sleight of Mouth training to a group of salespeople. He’s mastered the video to DVD and has released it for sale.

Check out what Harlan has to say about the conversion process:

I decided on the spot to convert these VHS tapes into DVDs and encountered a glitch. The guy I hired liked the DVDs so much he kept inviting his friends over to watch them. What should have taken a week ended up taking months.

Now check out what he has to say about the content:

Most salespeople are happy if they close at a 20 to 40% rate. Most copywriters are thrilled if their copy converts 1% of the lookers into buyers. Even at these numbers, money can be made.

But what if your sales closed at an 80-90% rate? Or your copy converted 17% or more? You know what that would do for your bottom line?

These DVDs are a must-have for anyone who wants to be more persuasive in any every context.

Order the DVDs here.

When we’re interacting with someone, we may often think we’re just trying to let them know some important piece of information. I recently learned something, though: facts are not interesting. People only pay attention to facts if they’re attached to values. Dean Brenner wrote a pertinent manifesto for ChangeThis back in October:

Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, “I just wanted to give you an update…” you’ll know an opportunity to shape opinion was missed.

Link to Dean Brenner’s “To Inform or Persuade?” ChangeThis Manifesto

From the National Institute for Occupational Safety and Health comes a document for trainers: Tell Me a Story: Why Stories are Essential to Effective Safety Training. From the referenced page:

Although the mining industry has historically relied on an experiential master-apprentice model for training new employees, the formal safety training provided to miners is generally done in a classroom, with mixed results. In a series of stakeholder meetings held by NIOSH across the West in 1997-2000, trainers identified significant gaps in materials that were available to teach new and experienced miners. They asked whether NIOSH could develop effective materials to fill these perceived gaps, as well as make training more effective for those who were required to attend, but who often refused to be attentive.

This e-book is well-written and practical. Geared toward safety trainers in mining companies, it’s intended to make training count where lives are on the line. It seems to be framing good presentation-type training as a modern form of the old master-apprentice relationship. Good reading for anyone who trains to inform.

Link to NIOSH Publication No. 2005-152 (2.3 megabyte, PDF)

Jonathan Altfeld is back in London, UK on 15-17 February 2008 with one of the trainings for which he’s best known: Irresistible Voice.

• Develop & then adjust the rhythm of your voice to get your outcomes
• Drive people into a more responsive state in 2 seconds!
• Use Pausing to create more dramatic vocal effects
• Develop & then strengthen your ability to use the Dual-Tone voice Jonathan teaches in the Irresistible Voice CD’s, with his live feedback
• Capture & Lead the attention of groups
• Learn to influence peoples unconscious physiological processes with your VOICE ALONE!
• Learn to break rapport & create doubt, vocally, without addressing it on a conscious level! (…and why that’s a VERY useful skill to have)

Richard Bandler and John LaValle will be teaching their Platform Skills and Public Speaking training in March of 2008 in Orlando, Florida. This training is for anyone who wants to be a better trainer and presenter, regardless of their skill level or interest in NLP™.

Link to the Charisma Enhancement page, which tells you how to get more information