Archive for the ‘Persuasion’ Category
Can I make some copies? Maybe.
Remember the story about how giving someone a reason, even if it’s a nonsense reason, gets them to say “yes”? We got it from Robert Cialdini, if I remember correctly.
Thanks to a recent post on Language Log entitled Generalization and Truth, I’ve learned that the cited study is here: “The Mindlessness of Ostensibly Thoughtful Action: The Role of ‘Placebic’ Information in Interpersonal Interaction”, Journal of Personality and Social Psychology, 36(6): 635-42, 1978.
I’ve also learned that the study didn’t exactly say what we’ve been told it says:
What I discovered was frequent misunderstanding of the 1978 paper’s results, involving both a different conclusion and a strikingly overgeneralized picture of the observed effects. Kahneman 2003 was merely the most prominent of these. So as part of my on-going exploration of scientific rhetoric…
For the details, go read Generalization and Truth at Language Log.
Best article ever
Do you want to read what I think is the best newsletter article I’ve ever read?
I don’t know what it is about it, but I think it’s amazing. It may be the fact that I just finished listening to a lecture series on rhetoric by Professor Michael D. C. Drout; it may be that I’ve been leaning a little farther to the political right over the past few months and therefore finding Winston Churchill interesting; it may even be the mood I’m in.
Go to the Essential Skills blog and read Tom Vizzini’s article, “Tom, have you seen the chemtrails in the sky?” and see for yourself.
Confessions Corrupt Eyewitnesses
Security guru Bruce Schneier brings us one of those things that flies in the face of conventional wisdom:
People confess to crimes they don’t commit. They do it a lot. What’s interesting about this research is that confessions—whether false or true—corrupt other eyewitnesses…
Yep. People will believe someone’s confession over their own experience.
How can we put this to work?
I’m rich. It’s official. Really.
I’m loaded. It’s official. I’m the 68,695,653 richest person on earth!
Ticking off the pros, the third
I remember the Psychiatric Social Worker as being a wonderful lady, and I liked her a lot. Smart, curious, well-educated, and really easy on the eyes. Sometimes I wondered about her street smarts, though.
The night I’m thinking of, she was evaluating a big, burly, truck-driver-looking guy because he’d threatened to kill himself. She’d decided he meant it and needed to stay with us for a few days. Under state law, we have to give everybody a chance to sign themselves in, and she was going to do that… and if he refused, she’d have him committed against his will.
(We do it more often than we like. It sounds mean, but, really, it’s not. Most people in that position end up glad we did it.)
She was worried that he’d react violently when she offered him this apparent Hobson’s Choice, so she asked me to be close by. I stood just out of sight and listened. He didn’t react violently, but he did do something interesting.
He repeated, “I’m damned if I do, and I’m damned if I don’t.”
She did her best to assure him that it was his choice, and he’d say, “I’m damned if I do, and I’m damned if I don’t.” Then he’d ask her what she thought he should do, and she’d repeat that she couldn’t choose for him, that it was his choice. And again he’d say, “I’m damned if I do, and I’m damned if I don’t.”
This went on for, I’m guessing, FIVE STRAIGHT MINUTES. He couldn’t choose, she wouldn’t help. (She couldn’t help. I’m not blaming her for this. He was in a bind, he knew it; he wanted out of it, and she had no way of figuring out how to help without appearing to lead or coerce him. So she was in a bind too.)
I decided I’d stood there long enough, feeling sorry for them both. So I walked around the corner and “listened” for a couple of “I’m damned if I do, and I’m damned if I don’t” rounds. Then I said:
“Look, man… you’re damned if you do and you’re damned if you don’t, right?”
“Yeah!” he said. Frustrated. Wanting help.
So I said, “Well, you might as well get it over with.”
He tilted his head, went inside for a second, nodded, grabbed the clipboard, and signed himself in.
The Social Worker was shocked, but didn’t say anything to me.
I’ll only point out to her, if she’s reading this, that I didn’t tell him which choice to make… I only suggested that he make one. Choosing to be committed would have been every bit as valid a response to my statement as signing himself in, and I would have found it every bit as respectable. The truth is, though, signing himself in was in line with his values and being committed was not, so he chose to sign.
Lessons from the front line
The Customer is Not Always Right is a blog written by people on the front lines of business: those responsible for interacting with the customer. It’s one of my favorite reads for a variety of reasons. Today there are a couple of good, quick NLP lessons:
- Pacing and Leading in a camera store
- Reframing in a coffee shop
There’s nothing more useful than a good story.
Persuasive stuff from Psychology Today
I don’t ordinarily pay much attention to Psychology Today magazine, but their RSS feed pointed me to a couple of articles on the basics of persuasion.:
Persuasion: Battle on the Car Lot:
How does a car salesman get you behind the wheel? By being a keen observer of human behavior—and not letting you say “no.”
Data Mine: From Persuasion to Impotence:
Bargaining techniques and making bad decisions: why smart women don’t want sugar daddies and how to avoid erectile dysfunction.
The second article is only partially about persuasion, but it has some good stuff about paraverbal and nonverbal framing. The rest of the article has to do with other good stuff. I especially appreciated the idea of group therapy for impotence (woohoo!) helping a man “hold his head up” <adolescent snicker> .
Ticking off the pros
She was really going off on the nurses, and they couldn’t get control of her. It can get scary for a psych nurse when a patient goes there… probably because they believe Torrey. I’ve never found the mentally ill to be any scarier than anyone else, so I guess I have an advantage. I got there within a minute of the call. All they wanted was for her to go be quiet in her room for a few minutes.
The patient, a textbook Borderline, was throwing a first-class tantrum. Keep in mind that a lot of therapists refuse to work with people who have her problem, and that most of the ones who will work with them don’t have much success. The great skill of Borderline Personality Disorder is Jerking People Around; they do it better than absolutely anybody.
One of the things a Borderline will do is, they’ll place you into one of two categories. You’re an angel or a demon. You can jump immediately from one category to the other, depending on whether or not you’re doing what the patient wants you to do. If you care at all, even a little, about the relationship, they will quickly condition you. It’s either amazing or sad to watch.
Nurses are taught to maintain a “professional distance” with patients. That tends to work with most, but the Borderlines will scream, “You don’t even care about me! You’re supposed to be nurses! Nurses are supposed to care about people!” (Yes, I learned a lot about double-binds from these situations.)
Personally, I think the key is that I care more about my opinion of myself than I care about anyone else’s opinion of me. Like me? Great! Don’t like me? That’s still OK. I like me.
I walked over to the ranting patient and asked her what was going on. After she got a sentence out, I shifted my stance to mirror hers. Then I started to nod in time with the rhythm of her ranting. Once in a while, I’d feed back to her a word or two. One of the nurses stood nearby. I usually appreciate that. This time, though, the nurse picked up on something the patient said and tried to respond.
The next thing that happened caught me off guard. The patient wheeled on the nurse and shouted, “Excuse me! I’m having a conversation with this man!” The nurse blushed a dark maroon, apologized, and walked away. To my credit, I suppressed my smile before the patient turned back to me. (Well, it was funny.)
After a minute or so more, I said to her, “OK. Head on back to your room and wait there for a bit. I’ll talk to the nurses and get their side of the story.”
She thanked me and went to do what the staff wanted her to do all along.
Cialdini has a new book!
Over at Presentation Zen is a review of Robert Cialdini’s new book, 50 Scientifically Proven Ways to Be Persuasive:
The book is designed for anyone in business who is interested in becoming better at understanding how to persuade or influence isn’t that just about everyone?. The book may also help you understand why you decide to do the things you do. Even if you are a researcher or teacher or a medical doctor, and so on, and not a business person, it’s still important to understand how people are or can be influenced and persuaded by your words and behaviors. Each chapter focuses on a single question and is no more than 3-5 pages long.
Sounds like another real winner from Dr. Cialdini. It’s on my wish list. Go get 50 scientifically proven ways to be persuasive for yourself! (Note: this is an amazon link with Presentation Zen’s referral code intact. When you buy, you’ll be thanking Garr for the review and the referral.)
Like him, love him, laugh at him, loathe him…
No matter what your response to Barack Obama, you’ve got to admire his amazing skill with language. His ability to stay both engaging and content-free is astounding.
Here’s a transcript of his convention address. I was just working through it. It’s got everything a hypnotist could want in a trance induction. I wish now that I’d watched it so I could experience his paraverbal and nonverbal stuff too.
(Edited to add: Bert Decker over at Create Your Communication has posted his critique of Obama’s presentation, and it’s worth a look.)