Archive for the ‘Download’ Category
Get-It-Done Guy is Live!
NLP Master Trainer Elite Stever Robbins has joined the “Quick and Dirty Tips” crew to produce a podcast on productivity. He’s the official Get-It-Done Guy!
Most people think of productivity as doing stuff faster. It isn’t. In this podcast, we find ways to do things better, and really dig into what’s even worth doing in the first place. You can act on the tips immediately, whether they’re about details such as labeling your files, or about the big picture of your life, such as finding ways to collaborate with colleagues, friends, and family so you work together helping everyone reach their goals.
Get it on iTunes (Stever’s Preference) or directly from the Get-It-Done Guy’s page.
Previously: Stever Robbins on Logical Levels
To Inform or Persuade?
When we’re interacting with someone, we may often think we’re just trying to let them know some important piece of information. I recently learned something, though: facts are not interesting. People only pay attention to facts if they’re attached to values. Dean Brenner wrote a pertinent manifesto for ChangeThis back in October:
Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, “I just wanted to give you an update…” you’ll know an opportunity to shape opinion was missed.
Link to Dean Brenner’s “To Inform or Persuade?” ChangeThis Manifesto
Know the Code
John Johnson of Persuasion 101 introduced me to Dr. Clotaire Rapaille’s work:
What is your earliest memory of coffee? What image comes to mind when you hear about a Jeep? Why are wedding traditions different in the United States from France? Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us and derived from our earliest or most enduring memories.
Thanks to Dr. Rapaille, we can drive a Jeep, we can buy coffee in Japan, and we can do countless other things that NDAs probably prohibit us from knowing about. If you’re a marketer, you want Dr. Clotaire Rapaille’ ChangeThis Manifesto.
Tell Me a Story
From the National Institute for Occupational Safety and Health comes a document for trainers: Tell Me a Story: Why Stories are Essential to Effective Safety Training. From the referenced page:
Although the mining industry has historically relied on an experiential master-apprentice model for training new employees, the formal safety training provided to miners is generally done in a classroom, with mixed results. In a series of stakeholder meetings held by NIOSH across the West in 1997-2000, trainers identified significant gaps in materials that were available to teach new and experienced miners. They asked whether NIOSH could develop effective materials to fill these perceived gaps, as well as make training more effective for those who were required to attend, but who often refused to be attentive.
This e-book is well-written and practical. Geared toward safety trainers in mining companies, it’s intended to make training count where lives are on the line. It seems to be framing good presentation-type training as a modern form of the old master-apprentice relationship. Good reading for anyone who trains to inform.
Link to NIOSH Publication No. 2005-152 (2.3 megabyte, PDF)
Steve Andreas Interview
Nick Kemp just let me know he has uploaded to his site a new interview with Steve Andreas. According to Nick, in this interview, Steve:
discusses modelling, how he first came across NLP in the 1970s and a message he would most like to pass on to the creators of NLP!