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Archive for the ‘Persuasion’ Category

What would your mother say?

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The Emergency Department called me because there was an aggressive and intoxicated psychiatric patient causing some problems. When I got there, I heard him yelling at the staff. He was demanding to be allowed to leave so he could go somewhere and kill himself. His wife was leaving him for someone else, he said, so he had nothing to live for. Of course, the staff was shouting at him too, but only so they could be heard above his shouting.

Before I got to the room, I met his wife, with whom I happened to be acquainted. (No, I wasn’t the guy for whom she was leaving her husband.) She was concerned for him and embarrassed. I asked her if what he was saying was true, and she said it was. I don’t think she foresaw how he would react when she dropped that bomb on him. I’d never met the guy, but I could have told her what he’d do.

The more I heard of the shouting — both from him and from the staff — the more it sounded like an argument. He refused to listen to anyone, and the staff refused to let him leave. “Let me out of here!” he’d say, and they’d respond with “Mister Johnson, we can’t do that, we’re here to help you!” (His name wasn’t Johnson, but let’s call him Robert Johnson for the sake of this article.)

I turned to his wife and asked, “What did his mother used to call him?”

“Huh?” she said. “Why do you need to know that?”

“I want to try something,” I told her.

“She called him ‘Bobby’”.

I walked into the room and adopted the demeanor of someone who was surprised to see an old friend in a hospital. “Bobby!” I said. “What’s going on?”

The transformation actually shocked me. He changed instantly from a drunk guy spoiling for a fight to a ten-year-old kid leveling with his best buddy. He started telling me all about what was going on, and I said, “Hey, while we’re talking, let these good folks do their jobs. Now, go on. You were at home, minding your own business, and then what?”

He sat there and told me the whole story, and the staff got what they needed (blood samples, IV line started, and so on) without a problem. Anything I wanted him to do, he did it. Anyone else tried to get him to do something, he’d look at me and ask me if he should do it. And when it came time for me to leave the room, he was calm and grateful that someone heard him out.

This was several years ago. I still don’t know him, and wouldn’t recognize him today. He probably wouldn’t recognize me, either, because he was pretty drunk at the time. But we were childhood buddies for a little while.

Written by Michael DeBusk

January 28th, 2008 at 4:39 pm

Bribe me with cookies

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By way of Boing Boing we find an article in Science Daily which explains how it’s possible to “prime” people with compelling scents.

Exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases, finds a study from the February 2008 issue of the Journal of Consumer Research. For example, the researchers reveal in one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing.

I’ve wondered for years why women like to wear food-scented lotions. Now I know… it’s a trap! ;)

Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters

Written by Michael DeBusk

January 26th, 2008 at 1:07 am

Posted in Neuro,Persuasion

He said he was sorry

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I always want to know when a victim of assault and/or battery is in my Emergency Department. It’s not unheard-of for an assailant to come to a hospital to try to finish the job they started. One night, a nurse called me about a woman whose live-in boyfriend had tried to run her over with his car. He’d missed, but had caught her arm with a side mirror or something.

I went to her room to chat with her, mostly to find out how likely she thought it was that he’d show. I try my best to appear “soft on the outside, hard on the inside” with victims of domestic violence because I never know what sort of generalizations they’ve made about men. I want them to know that I’m no threat to them, but that if the guy shows up, I’ll definitely be a threat to him. I found out what I needed to know, but I didn’t leave. She had the look about her of someone who wanted to talk. So I let her.

Before I go any further, you should probably see something. I got the following image from a Web page of the State’s Attorney’s Office in Harford County, Maryland. It’s a decent visual representation of the pattern that couples follow when they do the domestic violence thing.

Cycle of Violence

Essentially, things get tense over a period of time, then he beats her up. After he beats her up, he starts to think about what might happen if someone finds out, so he treats her really nice for a while. Then the whole thing starts over.

Now, this definitely isn’t politically correct, but I’ve never been accused of such atrocities as political correctness, so here we go: much of the time, when someone is a victim of a crime, it’s likely that they have participated in some way in their own victimization. That is not to say that they wanted it or asked for it or that it’s their fault in any way; it’s only to say that something they did, whether or not they realized it, contributed in some way to the problem. Most people will correct those behaviors if someone cares enough to point out the problem to them, and we NLPers know that if we interrupt a pattern it’s far more likely that we’ll get a different result.

I’ve never known a woman to say, “I stay with him because he beats me.” (There may be such women but I’ve never met one.) Usually they tell me they’re staying because they “have to”. What I think is unfortunate is when a woman does get up the courage (and other resources) required to leave the bum and then goes and hooks up with another guy who treats her the same way. It’s a pattern, and one that cries out for interruption.

The lady to whom I was speaking told me what had happened that evening, and then she told me he said he was sorry and that she was going to go back.

My first reaction was visceral. I won’t tell you what I thought, because I want this to be a reasonably friendly blog, but I imagine you can guess. But then I thought, you know, she’s talking to me about it, so she probably wants feedback.

There are three things I’ve observed about women who are in this “battered” pattern:

  • They isolate each incident of battering within its own little time capsule, and therefore never notice the pattern;
  • They have two distinct aspects of their personality — we might call them “parts” if we were so inclined — and each of those “parts” deals with one of the spokes on the above-referenced image; and
  • They don’t have “boundaries”, i.e., they allow most anyone to treat them like a doormat.

So I said to her, “He said he was sorry.” I pointed to a spot in the air right in front of her.

“Yes”, she responded.

“I’m curious. Isn’t that what he said last time?” I pointed to a spot a little to my right, her left, of the spot I had just pointed to.

It took her a second or two, but she remembered. “Yeah.”

“What about the time before that?”

“Yeah, then too.”

“And the time before that?”

With each question I’m pointing to a little spot on a horizontal line in the air in front of me, farther and farther to her left. I didn’t have to ask very many times before her face got grim and her jaw set tight. I let it sink in for a couple of heartbeats, looked off to her left, and asked, “Just how long has this been going on?”

A little angrily, she said, “…A long time.” Then, after another pause, a little quieter: “Too long.”

“You know,” I said, “I’ve noticed something about women in that situation. I’ve noticed that they talk to themselves differently depending on how the guy is treating them.”

She looked at me quizzically.

“When he’s hurting them,”, I say, holding my left hand palm-up, “they’re saying to themselves, ‘If only I’d had dinner on the table on time’ or ‘If only I hadn’t spent money on that new pair of shoes’ or whatever.” She nodded in recognition. “And when he’s saying he’s sorry,” I continued, holding my right hand palm-up, “they’re saying to themselves, ‘Oh, he’s sorry, he bought me flowers, he really loves me, he’ll never do it again.’” She nodded again in recognition. “So over here (shaking my left hand) they’re blaming themselves, and over here (shaking my right hand) they’re blaming him.” Again she agreed.

Bringing my hands together, I said, “I have no idea why these two so rarely get together and talk this thing out.”

She got quiet, as you can well imagine, and very still. I waited until I saw some signs of remembering where she was, told her I’d be around if she needed anything, and took my leave.

A few months later, I saw her again. This time, she was visiting someone who was a patient. She had to remind me who she was because I didn’t recognize her. She looked really different. Happy. At peace. I asked her how things were going.

“Good,” she said. “Really, really good.”

“How’s the guy who tried to run you over?”

“I have no idea. I haven’t talked to him since that night.”

I had to smile. She looked so incredibly good when she said that.

“Are you with anyone now?” I asked.

“Yep!” A little perk in her tone and her facial expression.

“How does he treat you?”

“Good. Really, really good. Like a queen. I’ll never again be with a guy who hurts me.”

I couldn’t have felt better.

Written by Michael DeBusk

January 18th, 2008 at 7:41 pm

Patients, Doctors, and the Power of a Camera

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Dr. Gretchen Berland, M.D., has been doing some marvelous research with disabled people. She mounts video cameras on their wheelchairs so as to get their own perspectives on their lives. From the New England Journal of Medicine:

Moments of extraordinary frustration were also recorded, a scene captured by [patient Vicki] Elman being a striking example. After 20 years of living with multiple sclerosis, Elman required a power wheelchair. One afternoon, her regular public-transportation service picked her up from an event, and during the ride home, her wheelchair stalled inside the van. Although it’s officially against the rules, most riders say that a driver will sometimes bring them into their homes. That day, however, Elman wasn’t so lucky. The driver parked her 10 ft from her front door, where she stayed and waited. But she had brought the video camera.

The first time I screened this tape, I was horrified. I watched Elman try to call for help on a cell phone that had no signal. I watched her wait for a car to drive by, hoping that someone would stop and help. I watched as the afternoon light faded in the background.

I wish the indignity Elman suffered that day was an isolated event, owing to one overworked bus driver. Yet the material she and Buckwalter recorded suggests otherwise. Their filmed interactions with the health care system, including telephone calls with insurance companies, visits with physicians, and exchanges with nursing aides, reveal a culture that can be both naively ignorant and, sometimes, dangerously neglectful.

Follow this link: Full article, video samples, and more information.

Written by Michael DeBusk

January 11th, 2008 at 7:54 pm

Wagging the Dog

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It was a Sunday, if I recall correctly. All the offices were closed, so the building should have been empty. It wasn’t.

I was walking through the hall, rattling doorknobs. It’s one of the “trained monkey” duties a Security Officer does… one of the mindless things a well-trained monkey might be able to do, but humans have to do it because of what might be on the other side of a door that should be locked, but isn’t. Like today.

I twisted the knob and pulled, and the door came open easily. “More paperwork for me to do,” I thought, and walked in to check the suite. As the door closed behind me, around the corner ahead of me came a large, black dog. And he was most definitely not happy that I was in his house. He bared his teeth, growled deep and loud, and began running at me, eyes on my throat. He was less than a second from me. I mean it: less than one second.

I still don’t know what came over me. I adopted a happy expression, squatted down, slapped my thigh, and said in a happy tone, “Hi, fella! Come here, boy!”

It was as if the dog briefly defied gravity. He almost paused in mid-air as he ran. He stumbled ever so slightly as his feet regained the floor, and by the time he made it to me, he was barking happily, wagging his tail, dancing in circles around me, and licking my hand. Remember: less than one second.

The dog’s owner, a tall and attractive woman whom I knew worked there, came around the corner out of one of the offices. Apparently she was catching up on some work. She was looking at the two of us, the dog and me, like we were playing checkers and he was winning.

“Is this your dog?” I asked.

“Uh… yeah…” she answered. When he heard her voice, he began running rapidly back and forth between her and me, as if to say to her, “Look! Look who’s here! He finally came! Do you see?!”

“One hell of a watchdog,” I said, patting him as he ran by.

“Uh… usually…” she said. She was clearly nonplussed. Then she called the dog and went back to work.

Written by Michael DeBusk

January 7th, 2008 at 3:12 am

Smile at them and they’ll remember you better

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Dave Munger over at Cognitive Daily points to some interesting research:

There’s another factor that has been demonstrated to have a significant effect on whether a face is remembered: the facial expression. In 2004, Arnaud D’Argembeau and Martial Van der Linden found that people who viewed a series of photos of faces were more likely to remember smiling faces compared to angry faces — even when the faces they were later asked to recall had neutral expressions.

Want someone to remember your face? Smile.

Written by Michael DeBusk

January 3rd, 2008 at 4:31 am

Using Questions To Control Communication

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Alax Shalman over at Lifehack.Org has written another great article on controlling the conversation, this time using questions:

Questions are an amazing way to control communication. A properly placed question can showcase your intelligence, interest in the person, as well as direct the conversation towards your intended outcome. You could use this opportunity to gain rapport by appealing to the person’s ego.

See also a similar, earlier article about compliments, written by the same author.

Written by Michael DeBusk

December 24th, 2007 at 6:42 pm

Behavioral Modification

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From The Waiter Rant blog we have this great post on influencing the behavior of others using a seasoned waiter’s amazing skills. Note the ambiguity in his question to the little boy:

Arriving at the table I don’t say anything to the parents – I focus all my towering attention on the little boy. As I stare into his big watery eyes he instantly falls silent. The parents are amazed.

“Who is this man?” I ask the little boy, pointing to the bearded caricature painted on my tacky Christmas tie.

Since beginning to read his blog, I haven’t been able to look at waitstaff the same way I used to. I have always been polite and respectful, and most people would say I tip too much, but now I pay attention to how they handle people. Impressive.

Written by Michael DeBusk

December 22nd, 2007 at 5:07 pm

Holographic Communication, April 2008

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Jonathan Altfeld’s presentation skills are beyond compare, and one of the best things about them is that he’s willing to teach them to you. In April 2008, Jonathan will be holding his Holographic Communication training in both Copenhagen, Denmark and London, UK.

If Your Livelihood Depends on Giving Compelling Presentations… or Even if You Just WANT People Hanging on your Every Word, in Business, in Public, or in Platform Sales… We’ve got a Pain-Free, Risk-Free, Fun-to-Learn Process… that can turn ANY Ugly Duckling into a Swan… & we’ve published video case-studies [on the Web site] to prove it.

Written by Michael DeBusk

December 22nd, 2007 at 5:00 pm

Visual Clichés

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We all know that there are times to use a cliché and times to avoid using one. Most people think of clichés as purely verbal, though; something like “money talks” or “pull yourself up by the bootstraps”. (Here’s the Internet Cliché Finder, if you’re interested.) But they can be visual, as well.

For example, here’s an article for Webmasters: Eleven images you might want to avoid in your designs. Looking through the list, I find it makes a lot of sense. (But where do we draw the line between “classic” and “cliché”?)

While you’re at it, browse around on snap2objects.com if you’re interested in Web design at all.

Written by Michael DeBusk

December 19th, 2007 at 8:13 pm