NLPhilia Blog

NLP Articles, News, Trainings, and Products

Archive for the ‘Persuasion’ Category

Push For Pain, Pull For Pleasure

without comments

I’m a big fan of Free and open source software. I’m running Ubuntu Linux at home, haven’t booted Windows in ages, and really enjoy the freedom and choice that gives me. But that isn’t what this post is about. I just wanted to mention how I happened upon the article I’m suggesting you read.

Solveig Haugland, author of the OpenOffice.org 2 Guidebook, has been working to convert people from Microsoft Office to the free, open-source OpenOffice.org suite, and she’s discovered the power of metaprograms… specifically, pain versus pleasure. It’s an interesting real-world example of the application of metaprograms in persuasion.

Go see Persuading people that OpenOffice.org is the right choice? Accentuate the negative.

Oh… and switch to OpenOffice!

Written by Michael DeBusk

August 22nd, 2008 at 7:14 pm

You’ve just got one of those faces

without comments

This article at the Mind Hacks Blog summarizes some research being done in the area of how we decide to trust (or mistrust) a person based on the shape of their face. It starts with an article at the Boston Globe, with an accompanying graphic illustration of the pertinent facial characteristics:

behavioral scientists have also begun to unravel the inner workings of trust. Their aim is to decode the subtle signals that we send out and pick up, the cues that, often without our knowledge, shape our sense of someone’s reliability. Researchers have discovered that surprisingly small factors – where we meet someone, whether their posture mimics ours, even the slope of their eyebrows or the thickness of their chin – can matter as much or more than what they say about themselves. We size up someone’s trustworthiness within milliseconds of meeting them, and while we can revise our first impression, there are powerful psychological tendencies that often prevent us from doing so – tendencies that apply even more strongly if we’ve grown close.

Here’s something else I found interesting:

Another set of cues, and a particularly powerful one, is body language. Mimicry, in particular, seems to put us at our ease. Recent work by Tanya Chartrand, a psychology professor at Duke, and work by Jeremy Bailenson and Nick Yee, media scholars at Stanford, have shown that if a person, or even a computer-animated figure, mimics our movements while talking to us, we will find our interlocutor significantly more persuasive and honest.

Cute, eh? Go read the Globe article; it’s great.

If you love academic writing, or even more detail, here’s a PDF of a Princeton University study on the subject.

Written by Michael DeBusk

August 21st, 2008 at 6:55 pm

Gotta love a little TA once in a while

without comments

While reading this NLP Connections thread I was reminded of my early reading of Transactional Analysis. Books like I’m OK, You’re OK, Games People Play, and Beyond Games and Scripts really piqued my interest in psychology and therapeutic interaction.

(I know Richard likes to poke fun at TA, but what I really think he pokes fun of is how people can’t tell metaphor or model from reality.)

Anyway, in the above-linked thread, one of the participants mentioned something I hadn’t seen before: The Karpman Drama Triangle. I thought you might like it too. Here’s the link to an article on the topic: The Three Faces of Victim.

Written by Michael DeBusk

August 7th, 2008 at 10:44 pm

Andy’s convinced me

without comments

Andy Smith at Practical EQ says there’s something to the “rule of three” we so often use with the Convincer Strategy:

It’s a commonplace saying in NLP that “most people have a ‘three-time convincer'” – in other words, people need to experience three examples of something to be convinced.

Now there’s some research evidence to back this up…

Read the rest at Practical EQ: The “three time convincer” – some research support

Written by Michael DeBusk

August 1st, 2008 at 1:59 am

Are you naked?

without comments

If you are, do you look good? If you aren’t, would you look good if you were?

I rarely watch TV, and when I do you can be damn sure it isn’t Lifetime TV. But I was flipping through the channel guide at my S/O’s house the other day when the name of a show caught my eye: How to Look Good Naked. Being male — er, curious — I checked it out, and I must say I was impressed.

This is not your typical makeover show. Yes, the ladies get new clothes, makeup, and hairstyle, but think about it: none of that makes them look good naked.

No diets, no exercise, no plastic surgery. No changes in their bodies at all. And by the end of the show, these self-loathing ladies are confidently posing nude for a photographer and strutting — in front of an audience — down a catwalk in their underwear. And loving it. Loving it.

How do they do it? You’ll have to watch the show:

Written by Michael DeBusk

July 23rd, 2008 at 11:36 pm

In Soviet Russia, ROOM works YOU

without comments

And pretty much everywhere else, too. If you’re looking for a room for a training or conference, not just any old four walls and tables will do. Seth Godin suggests that you think about your audience’s existing anchors:

“What does this remind me of?”

That’s the subliminal question that people ask themselves as soon as they walk into a room. If it reminds us of a high school cafeteria, we know how to act. If it’s a bunch of round tables set for a chicken dinner, we know how to act. And if there are row upon row of hotel-type chairs in straight lines, we know how to sit and act glazed.

He goes on to suggest the size and shape of your ideal room (which may be smaller and narrower than you think it is!) and how to make it work well.

Read the rest at Seth’s Blog: How to organize the room.

Written by Michael DeBusk

June 28th, 2008 at 3:16 pm

Brevity is the soul

without comments

As I read Randy Cassingham’s fantastic e-mail newsletter, This Is True, I was pleased to find that his “Bonzer Site of the Week” for this week is One Sentence: True stories, told in one sentence.

Written by Michael DeBusk

June 24th, 2008 at 8:43 am

Choice is better than no choice…

without comments

…but, apparently, not always. Not when we limit our own choices. From the Freakonomics Blog:

Standard economic theory implies that we maximize our happiness if we have more choices. Yet we limit our choices — impose self-control mechanisms — voluntarily in order to improve our well-being.

Read the rest of Manipulating Yourself for Your Own Good.

Written by Michael DeBusk

May 16th, 2008 at 11:29 am

A gift from the Central Intelligence Agency

without comments

Our inimitable CIA has released the full text of its book, “Psychology of Intelligence Analysis,” in HTML and PDF. From the author’s preface:

This volume pulls together and republishes, with some editing, updating, and additions, articles written during 1978-86 for internal use within the CIA Directorate of Intelligence. Four of the articles also appeared in the Intelligence Community journal Studies in Intelligence during that time frame. The information is relatively timeless and still relevant to the never-ending quest for better analysis.

The articles are based on reviewing cognitive psychology literature concerning how people process information to make judgments on incomplete and ambiguous information. I selected the experiments and findings that seem most relevant to intelligence analysis and most in need of communication to intelligence analysts. I then translated the technical reports into language that intelligence analysts can understand and interpreted the relevance of these findings to the problems intelligence analysts face.

Psychology of Intelligence Analysis, HTML, table of contents

Psychology of Intelligence Analysis, full PDF version, 1.9 MB direct link

(Another hat tip to BoingBoing!)

Written by Michael DeBusk

May 11th, 2008 at 9:24 pm

Being a good customer

without comments

As it came to be my turn in line at the grocery store today, the cashier gave me The Standard Greeting (“Hello, how are you…” delivered in a lifeless monotone and with eyes down) and I responded as if she’d really meant it.

“I’m good! How are you doing?!” I said.

When she sneaked a slightly-off-balance look to make sure of me, I met her eyes with an expression that sincerely invited her to come on over and play in my sandbox. (Thanks, Jonathan Altfeld, for that frame!)

It was a tiny and fleeting grin she gave me, but I felt like I’d won a prize. 🙂

Written by Michael DeBusk

March 25th, 2008 at 11:30 pm