Archive for August, 2010
Those of us with a fascination for the “P” in “NLP” may be delighted to learn that Maslow’s Pyramid of Needs has been updated to reflect the past 50-ish years of research.
The research team – which included Vladas Griskevicius of the University of Minnesota, Minneapolis, and Mark Schaller of the University of British Columbia, Vancouver – restructured the famous pyramid after observing how psychological processes radically change in response to evolutionarily fundamental motives, such as self-protection, mating or status concerns.
The bottom four levels of the new pyramid are highly compatible with Maslow’s, but big changes are at the top. Perhaps the most controversial modification is that self-actualization no longer appears on the pyramid at all.
What do you think? Will you stop striving for self-actualization just because a group of psychologists says you no longer need it? Does the new pyramid make more sense?