The book is designed for anyone in business who is interested in becoming better at understanding how to persuade or influence isn’t that just about everyone?. The book may also help you understand why you decide to do the things you do. Even if you are a researcher or teacher or a medical doctor, and so on, and not a business person, it’s still important to understand how people are or can be influenced and persuaded by your words and behaviors. Each chapter focuses on a single question and is no more than 3-5 pages long.
Sounds like another real winner from Dr. Cialdini. It’s on my wish list. Go get 50 scientifically proven ways to be persuasive for yourself! (Note: this is an amazon link with Presentation Zen’s referral code intact. When you buy, you’ll be thanking Garr for the review and the referral.)
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