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Push For Pain, Pull For Pleasure

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I’m a big fan of Free and open source software. I’m running Ubuntu Linux at home, haven’t booted Windows in ages, and really enjoy the freedom and choice that gives me. But that isn’t what this post is about. I just wanted to mention how I happened upon the article I’m suggesting you read.

Solveig Haugland, author of the OpenOffice.org 2 Guidebook, has been working to convert people from Microsoft Office to the free, open-source OpenOffice.org suite, and she’s discovered the power of metaprograms… specifically, pain versus pleasure. It’s an interesting real-world example of the application of metaprograms in persuasion.

Go see Persuading people that OpenOffice.org is the right choice? Accentuate the negative.

Oh… and switch to OpenOffice!

Written by Michael DeBusk

August 22nd, 2008 at 7:14 pm

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