What you are versus what you say you are
If people aren’t taking you seriously, maybe it’s because of the way you’re communicating with them. Liz Strauss over at Successful Blog writes about the disconnect between a recent client’s goals and some of their marketing materials:
What do you do when you have big goals and you realize that your customer base sees you as a small-time operation? It’s time to realign your value proposition and how you offer your services to them.
Go read Does Your Value Proposition Say that You’re Small Time?
(I love the way she creates headlines. )