If people aren’t taking you seriously, maybe it’s because of the way you’re communicating with them. Liz Strauss over at Successful Blog writes about the disconnect between a recent client’s goals and some of their marketing materials:
What do you do when you have big goals and you realize that your customer base sees you as a small-time operation? It’s time to realign your value proposition and how you offer your services to them.
(I love the way she creates headlines. )
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