Marketing master Seth Godin seems to be thinking about Metaprograms lately.
In an article on marketing in a recession, he writes about how metaprograms change with the context and how to respond to them:
Starbucks was the indulgence of a confident person happy to blow $4 on a cup of coffee. Starbucks can become the small indulgence for the person who just traded down to a small rented apartment.
And in a more recent one about persuasion in general, he clearly outlines the importance of them:
Here’s the thing: unlike every other species, human beings make decisions differently from one another. And the thing that persuades you is unlikely to be the thing that persuades the next guy. Our personal outlook is a lousy indicator of what works for anyone else.
I love reading Seth’s work. He’s amazing.
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