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Anticipation… An-ti-ci-pay-ay-tion

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Recent neurological research reveals some fascinating things about how our brains react to anticipated rewards. It seems that a message that focuses on rewards can trigger the same brain activity that results from actually enjoying the reward itself.

Read Why Brains Crave Beneficial Copy at the mighty Copyblogger blog.

Written by Michael DeBusk

March 4th, 2008 at 2:05 am

Posted in Neuro,Persuasion

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