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By way of Boing Boing we find an article in Science Daily which explains how it’s possible to “prime” people with compelling scents.

Exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases, finds a study from the February 2008 issue of the Journal of Consumer Research. For example, the researchers reveal in one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing.

I’ve wondered for years why women like to wear food-scented lotions. Now I know… it’s a trap! 😉

Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters

Written by Michael DeBusk

January 26th, 2008 at 1:07 am

Posted in Neuro,Persuasion

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