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Among many of those who understand that they themselves are responsible for their mental states, there seems to be a dogma that pain is bad and pleasure is good. I’ve never subscribed to that idea. Consider the facts that we evolved with pain (you have to be at least a bony fish in order to feel anxious) and that those who are incapable of feeling pain (such as those afflicted with leprosy) tend to live shorter and unhappier lives.

In a Thanksgiving post from Seth Godin’s blog, he talks a bit about the “Black Friday” ritual:

Why? In an always-on internet world, why force people to do something they would ordinarily avoid?

Because they like it. It feels special. They are somehow earning the discount. The store creates discomfort and then profits from it. And the customers save money…

It’s an interesting idea, and I think it might be a useful one when working with clients (or with oneself). Make them work for it, even hurt for it, and it’ll matter more to them.


Written by Michael DeBusk

November 30th, 2007 at 6:56 pm

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