InfoWorld Magazine, in their TechWatch section, takes humorous issue with the same sort of gobbledygook despised by David Scott (see a recent post of mine). Read author Matt Hines’ article about security analyst Nick Selby’s“BullsIT Awards”, Poking Fun at Tech PR:
Our friends in the PR community can probably say the same thing about some of the stories we in the IT media produce on our side of the business, but, it is intensely fun from time-to-time to examine some of the worst examples of marketing lingo that get hurled at us on a regular basis.
I loved Selby’s reference to Lisa Simpson of The Simpsons: “This reminds me of Lisa Simpson visiting Australia and, on seeing on a cinema a sign reading, ‘Yahoo Serious Festival,’ she said, ‘I know those words, but that sign makes no sense.'”
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