By way of this post on the Freakonomics Blog, here’s some interesting research on people’s tendency to prefer things that have the same initial as their own name:
People like their names so much that they unconsciously opt for things that begin with their initials. Tom is more likely to buy a Toyota, move to Totowa and marry Tessa than is Joe, who is more likely to buy a Jeep, move to Jonestown and marry Jill—and Susie sells seashells by the seashore. Even weirder, they gravitate toward things that begin with their initials even when those things are undesirable, like bad grades or a baseball strikeout.
This might be useful if you’re wanting to persuade someone to your way of thinking. Maybe we should be asking Karen to sign the contract and Donna to sign the document and Paul to OK the paperwork. What do you think?
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