When we’re interacting with someone, we may often think we’re just trying to let them know some important piece of information. I recently learned something, though: facts are not interesting. People only pay attention to facts if they’re attached to values. Dean Brenner wrote a pertinent manifesto for ChangeThis back in October:
Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, “I just wanted to give you an update…” you’ll know an opportunity to shape opinion was missed.
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