Four great presuppositions for your daily interactions can be found in the Lifehack.org article, Four Rules to Understand What Makes People Tick. The high points:
- People Mostly Care About Themselves
- People are Motivated by Selfish Altruism
- People Don’t Think Much
- Conformity is the Norm
I think these fit nicely with Cialdini’s principles of persuasion.
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I’ve just started a really interesting article in the New Scientist about the survival advantages, species wise, of altrusitic behaviour from individual member sof that species. But I’ll go with the other three
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